Dear Kalena…
I am thinking of changing the name of my internet business site so as to direct more traffic because the current name, while nice, doesn’t really spell out what we do. It is now Gilt-Edge Luxury Tours and Travel and I would like to change it to DC Luxury Tours. However, we have had this site for 10 years and it well indexed by the search engines. Does changing the name (but not the url which would stay the same) have any impact on the search engines? Or would I have to start all over from scratch if I changed the name?