Tag: changed

What’s Changed with Google Ad Quality?

Kevin Newcomb’s take on the latest incremental update on ads quality. As Kevin does, I interpret the changes to mean an increase in transparency (obvious, because that’s what Google tells us); and a more relaxed minimum bid status for "unknown" type new keywords where Google has little data to go on. Here, they might be less likely to punish you for the trends seen with other advertisers trying similar keywords for similar offers, and let you create your own good or bad track record on your own.

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