Search engine marketers rely heavily on website metrics to determine what adjustments need to be made to advertising campaigns in order to increase time on site and conversion. Google has offered free analytical tools to webmasters for some time, but now site owners are starting to take notice of the new measurement tools contained within Yahoo’s Project Panama.
AOL Challenges iPhone With Mobile Winamp
AOL is set to launch a new mobile product next week that will allow users to connect to their PC-based music collections from their mobile phones. An extension of the hardly noticed Winamp Remote PC-to-PC media streaming service that launched earlier, the PC-to-mobile service, in effect, turns a mobile phone into a MP3 player.
Kaushik Challenges ClickTracks
Avinash Kaushik has challenged Web Analytics vendor ClickTracks to release more advanced features of their free analytics product: ClickTracks Appetizer. In exchange Avinash will be teaching next week’s ClickTracks Seminar: online marketing and web analytics techniques
Sales Challenges that Prevent Executive Level Access
With the complexity of today’s business solutions and their far-reaching affects, more often than not senior level executives are actively involved in the process of assessing the issues and their options.
Web Development Offshoring Challenges
I had a conversation with a client in which he told me about his frustrations trying to get quality web development done overseas.
New Challenges: Widening Your Horizons
Many people feel that they might be stuck in the same old rut. Changes to their lives are few and far between.
Ask Challenges The Online Mapping Crowd
Ask.com launched its revamped Maps product at SES 2006 NY last week to the warm approval of users, and called out its competition on imagery quality.
Linux Report Challenges MS TCO Claims
Nothing chaps Microsoft’s craw more than a little competition and open source rival Linux has been the Beast of Redmond’s chief craw-chapper for some time. After years of what Linux sympathizers have called a Microsoft F.U.D. (fear, uncertainty, doubt) campaign against Linux’ total cost of ownership (TCO), Open Source Development Labs (OSDL) have dropped a little cost research of their own.
Top Six Lead Generation Challenges for the Complex Sale in 2006
Based on our research, I think companies with complex sale will face the following six lead generation challenges in 2006:
Search Offers Challenges To Business Publishers
The growth and acceptance of search engines posed a conundrum to sites like the Wall Street Journal, and they still see a need for a more effective business model.