This is the time of year that most people will receive countless catalogs in their mailboxes. With online shopping continuing to increase why are so many retailers mailing catalogs? The strategy is fairly simple; retailers are hoping that their catalog will direct consumers to their online sites.
Google Catalogs – Old Fashioned Mail Order Meets High Tech Search
In addition to Google’s Froogle shopping service (still in beta), which features a searchable database of online merchants, Google is also beta-testing their Google Catalog service. Google Catalogs provides a searchable central repository of hundreds of mail-order catalogs.