Microsoft’s Live Search cashback program is brilliant insofar as it recognizes that compensation makes the world go ’round; a little money helps people do things they don’t like or change old habits. Only it appears that not everyone who’s participating the cashback program is receiving the key ingredient.
Microsoft Live Search Cashback Paying Off
Microsoft says that its Live Search cashback program, launched in May to attract more users has done well in three key areas.Its cashback program has had a positive return on investment for advertisers (ROI), percentage of search queries for commercial purposes, and the number of advertising offers on the system.