Tag: candidate

Candidate Web Sites As Effective As TV Ads

Two national studies of political consultants and American voters indicate that candidate Web sites are almost as effective for reaching loyal base voters as network and cable television ads.Twenty-five percent of political consultants said a candidate’s own Web site was effective for communication with base voters while 26 percent said television and cable ads are useful. Close to half (46%) said the best way to reach base voters is with email, followed by direct mail, events and phone.

Voters Going Online For Candidate Information

While television remains the primary source for voters to get information on the presidential candidates positions, the Internet is the second most used source with 17.8 percent of voters saying they get their information about election issues online according to a survey from Burst Media.One-fifth (21.5%) of men say the Internet is their main source on the positions that the presidential candidates have on major election issues. Among men 25-34 years old, 28.6 percent cite the Internet as their primary source of election information.

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