A question that comes up a lot is whether it’s cost effective having your company name and your brand names as keywords in a pay per click campaign. It can seem as though it isn’t necessary especially if your website ranks highly for these keywords in the natural search listings.
Google and Yahoo’s Campaign Management
Advertisers must carefully weigh pros and cons when considering whether or not to use Google and Yahoo’s automated bid optimization tools. The two biggest PPC search advertising networks are getting into the campaign optimization act, Google with its "Budget Optimizer" tool and Yahoo with its "Campaign Optimization" tool. While the cost can’t be beat (hint: they’re free), in general marketers should avoid giving the networks the keys to the car.
Miller Draft’s Digitas For Online Campaign
Miller Brewing has named Publicis-owned Digitas to head its digital marketing business. Digitas will be developing interactive programs across Miller’s entire brand portfolio. Agency.com handled most of Miller’s previous digital work
SES: Campaign & Project Management
The Search Engine Strategies conference series is back in full swing this week, providing insight from some of the more forward thinkers in the search industry. Emanating from London, this SES conference promises to be one of the most robust we’ve seen.
Murdok guest correspondent Debbie Harrison provides with coverage of the first day’s session, kicked off by Anne Kennedy, Managing Partner at Beyond Ink, who emphasized strategies to manage pay-per-click services.
A Nutty Online Super Bowl Campaign
Another company is using the Internet to launch their advertising campaign for the upcoming Super Bowl. Diamond Foods has a pre-game online promotion that focuses on Emerald nuts and uses entertainer/actor Robert Goulet.
Sponsored Campaign: The Real Cost
Rick Tobin, a Senior Sponsored Search Analyst at Enquiro Search Solutions recently wrote an insightful post on his blog: Sponsored B2B regarding how to find the Real Cost of a sponsored campaign.
Interesting New Marketing Campaign from Hyatt
In an interesting new promotion from Hyatt for Gold and Diamond members, you can go online to www.hyattwakeup.com and schedule a personalized wake up call from a friend or family member, or choose to have a standard wakeup call from Christie Brinkley.
Anti-Astroturfing Campaign Kicks Off
This is long overdue: Trevor Cook and Paul Young are kicking off an anti-astroturfing campaign, they’ve created a page on the New PR Wiki that aggregates discussions on the subject, they’re also encouraging communicators who oppose the practice to publicly pledge their support.
Joining the Campaign Against Astroturfing
An email from Trevor Cook alerted me to a campaign Trevor and Paull Young are undertaking to fight the scourge of astroturfing.
MySpace Media Safety Campaign Launches
News Corp. launched a major media campaign today hoping that young people on MySpace will stop doing stupid things that gets the company sued. Well, that’s not how they put it.