An 89-year-old Malaysian grandmother is running for parliament in Saturday’s general election and is using the Internet to promote her campaign and to reach voters.
SIS – Managing a Global SEM Campaign
Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels? Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media
Compete: Meetup.com Helps Ron Paul Campaign
The rabid fan base of supporters for Paul’s Presidential nomination run have made use of the Internet, particularly Meetup, to aid the candidate.
A “Whopper” of a Marketing Campaign
I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.
MoveOn Launches Campaign Against Facebook
Facebook is busy ruining Christmas, and that’s the least of the worries. Violations of user privacy are higher on the worry list, and MoveOn.org has launched an online petition and ad campaign against Facebook’s brand new "Beacon" program.
McCain Campaign Stops For MySpace, MTV
Following appearances by Democratic Presidential hopefuls John Edwards and Barack Obama, John McCain will participate in a campus dialogue hosted by MTV and MySpace.
Sears Taps Yahoo For Holiday Campaign
Sears has launched an integrated marketing campaign around the return of the holiday Wish Book.
Verizon’s Web 2.0 Marketing Campaign
“My Home 2.0″ is a web 2.0 type of marketing campaign for Verizon to promote their FiOS service. It’s a combination TV/online reality show, kind of like Extreme Home Makeover but its not upgrading the décor as much as transforming the home and family to be technology savvy.
Ron Paul Campaign Using Spambots?
Republican presidential candidate Ron Paul is popular online and some of that popularity appears to be originating from spammers who support the candidate.
Your Email Campaign Needs Work
A study of email campaigns presented at the Shop.org Summit contended that marketers aren’t doing enough to maximize the return on their efforts.