Web commerce is all about courtship, not salesmanship. In life, a suitor can’t go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo. Trust grows through gradual exchanges and reassurances.
How Search Engines Connect Sellers and Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.
Let’s Teach Our Buyers How to Decide
Direct response has been a subset of sales. In its most simplistic definition, it can be defined as any medium that will get a product offer in front of the most appropriate purchasing audience, offer product information relevant to the target consumer, and make available a response mechanism so they can purchase the product.
How To Create an Offer Your Buyers Will Love
With the creation of the Internet, it has become easier than ever to start a business, especially online.
How to Write Copy That Turns More Website Visitors into Buyers
You’re getting lots of visitors, but not a lot of sales. How can you increase the number of buyers without increasing traffic? Design, usability and layout have an impact on sales, but your words are what really sell — or don’t.
A Dozen Things Home Buyers Should Do… But Most Don’t
1. Ride the Neighborhood in the Early Evening: By doing this you will see the people who live in the area and how they live. You will see the condition of the cars, and if any conditions exist (loitering, loud music, etc…) which you may find objectionable. Do this more than once, and be sure to include Friday and Saturday nights.
How To Find A “Hungry Market” Of Buyers Wanting To Throw Money At You
Make no mistake; there are literally thousands of potential tightly niched “hungry markets” out there. Markets abound! People are ready and waiting to throw money at you.
Blend Bullets and Benefits to Boost Buyers
One of the greatest tools used by top copywriters is a little known secret that can multiply your response ratio. It’s the use of bullets within your marketing copy. Bullets are captivating, short and sweet, intriguing, and pleasing to the eye. But most important, they reinforce the offer, deliver straight-to-the-point benefits, and are clustered for greater impact.
Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors attention. Use these four easy steps to compel prospective buyers to explore your web site.
Keep Attracting Prospects to Your Web Site and Turn them Into Buyers
Visitors usually won’t buy from you until they visit your site four to five times. The more times they return, the greater the chances they will buy your products or services.