Jay Conrad Levinson in his books Guerrilla Marketing Weapons and Guerrilla Marketing Attack, points out that there are easily hundreds, if not thousands, of tools/methods you can use in your marketing. He points out that your competition is probably only using a few. He also emphasizes that if you just use a few more – effectively – you will dominate your industry.
Serious Business
A very big part of internet marketing success is dependent upon conveying a professional, ethical, and trustworthy image. So many businesses convey just the opposite image without seeming to realize it. So I’ll point out just a few things you may be doing that probably hurt your business more than you realize.
Sandi’s Ts Site Review – Look More Business-like
Sandy’s website looks like the web page my grandmother put together 4 years ago. Everything is centered down the middle of the page, the background color shows on my monitor as annoying-light-yellow-or-tan, and all of the text seems to be basic Paragraph text with a default font.
Where is your business within the business cycle?
What’s the saying, something like… you can’t get where you want to go if you don’t know where you’re going. Every business starts and ends somewhere. First it’s an idea and it may stay at this place for a short time or many years. Then it develops into a start-up that takes where you build the critical strong business foundation.
How Long Before Business Takes Off?
Many people operating internet-based businesses don’t have a realistic expectations of how long it takes to get started. This is because of all the hype about how easy it is to make a fortune online. You can make money selling goods and services online. However, there is USUALLY a learning curve. From discussions with others earning a nice income online, it seems to take 8 months to a year before things take off. You can shorten this learning period though.
Starting An Internet Business Without A Website
One of the questions I received this week asked about starting an internet-based business without a website. This individual was very new and just wanted to know if it was possible. He wanted to know how to go about getting started. How to choose a product, etc. He wasn’t ready to build a website yet.
Sandi’s Ts Site Review – Emphasize Business Aspect
I believe everything on a web site speaks for, or against, the product or service being sold. The Sandi’s T’s site (http://sandists.ecorp.net), in my opinion, suffers from a loss of credibility and some usability issues as well. The ICRA labeling appears in the header for each page that I checked, and if memory serves it should only be on the main page that was submitted to ICRA and rated.
Using Autoresponders to Really Accelerate Your Business Growth
At some point early in the growth of every budding cyber business, the owner realizes that his success is – to some extent – limited by how fast he can answer the email. I certainly did. I would get hundreds of requests for free reports I offered, or for price lists. Even using Eudora Pro to filter email on related topics into specific folders I discovered that inevitably an email or two slipped through every day.
Is a Home-Based Business What You Want? Another Home-Business Viewpoint.
Stepping into year two of a home-based business has my thoughts turned to the revamping of my business web site and business in general. My first thought was where to start?
Check Verification is Truly a Business Friendly Service
Project into the near future and envision a time with “real time” checking – when merchants have the ability to know if the customer has sufficient funds in his/her banking account to cover costs. Like a debit card, the check amount will be immediately debited and transferred. Merchants espouse this new way of doing business, no longer assuming a risk with each check transaction.