Tag: business

Web Service-Oriented Architecture – The Best Solution to Business Integration

How do you unlock the value of the information your organization manages? Business integration is the key technique in unlocking this information. Business integration is the single biggest issue for end-users, and therefore, for the IT industry. Recent Gartner research in this area has highlighted the importance of “service-oriented architectures” in solving the business integration issue. There is a growing realization that integration is best solved using a service-oriented architecture.

Relationship Marketing – Key for Small Local Business

Someone wrote me recently and said “I don’t think every small business has the need nor inclination to send regular follow up emails.”

The “no inclination” part I can believe, but no need? Not unless you have all the business you can handle. Otherwise you need to collect (opt-in) email addresses at every opportunity, and use them to establish and build relationships with your prospects and customers.

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