No one sets out to fail! Most business owners read all the statistics (maybe more than once) before they open their doors. Many know the reasons why businesses fail. But some businesses operate under this paradigm: “failure can never happen to me because I know better.” Is that you?
Build Your Business by Building Relationships
People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can take many forms. Take a few minutes to review what is working for you in this area. Then consider these ideas to add to your relationship building toolkit.
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I’m hoping the next five will be just as helpful.
Choose Your Home Business Carefully And Then Really Work At It!
I’ve had many active and enthusiastic business team members that were their own worst enemies because they exhibited the classic “flea on a griddle” behavior pattern and jumped around chasing one business opportunity today, and then another one tomorrow without ever putting in enough sustained and focused effort to reasonably give themselves a chance to succeed at any of them.
Disaster Recovery: A Critical Business Issue
In today’s environment, the effects of a long-term operations outage could have catastrophic consequences to an organization, making contingency planning a critical business issue rather than exclusively a data processing issue.
Naming Names How to Name Your Business, Product or Service
Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share the exercise I use where I came up with “Slice A Day :: your slice on marketing.”
Marketing Your Home Business
Every successful business venture implements a well thought out marketing plan. The development of a marketing plan along with financial and management plans will generally determine your success or failure in a home-based business. The fundamentals of a marketing plan are to know your customers well and to know your competitors even better. By identifying these two elements you can develop a marketing plan that will satisfy the needs of your customers, help you understand competitors, and be aware of changes in the market that could affect your profits.
How to Keep Your Business Healthy
Can you imagine you’re ninety years old and still hiking up mountains with your grandchildren, bench pressing more than most twenty year olds, and making milli0ns of dollars?
Presenting Your Home Business!
Some days I just have to shake my head when I hear fellow home business people tell me about the work and money they put forth to do a presentation.
Microsoft’s Impact on Business Continuity
SupportSoft revealed further results of a national survey conducted among IT management in which 50% of those surveyed said that they expected the migration to SP2, Microsoft’s recent, major upgrade to Windows XP, to have a negative impact on business continuity at their company.