Tag: business

Accounting for Non-Attributable Business Results

Trying to assess the impacts of marketing on business performance is a daunting task, celebrated long ago by John Wanamaker’s famous quote regarding not knowing which half of his advertising was wasted. The root of this problem is that, for most companies, as much as 40% to 80% of their business results cannot be attributed to any specific marketing activity.

Six Errors to Avoid in Buying A Business

For most business buyers, pursuing a viable business to acquire is a once in a lifetime event. Because of the infrequency and the complexity of pursuing a business to purchase, buyers typically risk unnecessary financial resources and waste valuable time to find their “ideal” acquisition. With a complete understanding of business purchase process fundamentals, a business buyer can effectively reduce the odds of not finding the right company or paying too for one.

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