Most companies that are worthy of raising venture capital have proprietary Intellectual Property (IP). In fact, the quality of the IP and the management team are often the two most important aspects of a venture capitalist’s investment decision.
Two Types of Business Plan Executive Summaries
Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I’m selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.
Relationship Marketing: Business Blog Style
Relationship marketing. You’ve often heard the term used, but were never really certain what it meant. It does sound kind of touchy feely, doesn’t it…
Business Blogs: Spread The Word
Business blogs are powerful tools for any business to adopt. Whether the company is a traditional bricks and mortar business, an online business venture, or both, a business blog can pay huge dividends for any business bottom line.
Local Search Makes Your Business a Big Fish in Your Local Community
The Internet Contains Billions of Website Pages – All Clamoring for Attention
Why Keyword Articles Are Good For Your Business
Content is an important component of your web site.
Blogging As a Business
Note to Evan Williams: congrats on getting the funding for Odeo. For the rest of you, he’s building a podcasting tool to start with.
How to Select a CRM Solution for Your Small Business
Your buddy at the barbecue tells you how the new Customer Relationship Management (CRM) software they installed at their company has revolutionized their business.
Is Your Website Innovative? Increase Your Business Over Night!
While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!