Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's…
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Tag: business objectives
How to Spend Your Marketing Money
When it comes to spending money - particularly for marketing - many businesses are not sure what to do. In…
Is it Wrong to Have a Goal-Oriented Home Page?
Not too long ago, a client asked me to create a new design for his company's home page. As I…
Hiring a Professional Designer
The reasons for hiring a professional designer are the same reasons as hiring any other professional.
Controlling your CRM
When looking to integrate CRM into your infrastructure, the first thing most do is run to vendors to see whose…
How Do You Measeure Success?
When someone asks you if you are successful, how do you answer? How does one measure success?
