A recent study from LinkedIn and Harris Interactive showed that only 8% of advertisers and consumers think Twitter is a "very effective" promotion tool. Still, it is the most linked to social network in email marketing campaigns.
Why It’s Not Wise for Your Business to Overlook FriendFeed
Update: Facebook is now acquiring FriendFeed. Now you’re really not going to want to overlook it.
Twitter Working on Document for Business Use
You’ve probably read a ton of articles about different ways businesses are using Twitter. This goes for both large and small brands. I’ve certainly written a handful of them myself.
AT&T Enters the Yahoo Ad-Selling Business
Yahoo and AT&T announced a partnership, where AT&T will sell Yahoo! display ad inventory to local businesses in the US. They will begin doing so later this summer.
"Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!.
Third-Party Twitter Business Platform Raises $1.1 Million
CoTweet is a Twitter app, which is described as a real-time business collaboration platform for Twitter. It has also just raised $1.1 million in venture funding.
The funding comes from Baseline Ventures, Founders Fund, First Round Capital, SV Angel, Maples Investments and Freestyle Capital. CoTweet is used by brands like Whole Foods, Starbucks, Microsoft, JetBlue, Ford, Pepsi, Sprint, and Coca-Cola.
Getting the Media to Cover Your Business
Arketi Group has released findings of a study on how journalists use the Internet. The web provides a great many resources to both online and offline journalists. Here are some ways that most journalists use the web:
Yahoo Getting Rid of Maven Video Business
In February, 2008, Yahoo acquired Maven Networks for $160 million. Maven is a supplier of online video players and video advertising tools.
A year and a half later, Yahoo is already ditching it. The company has said that it is planning to "wind down its customer base."
10 Great Ways To Use Twitter To Your Business’s Advantage
Twitter is the latest web-centric communications service to explode onto the scene, and businesses have moved in rapidly. However, a little discretion goes a long way, as the users of "social" sites and services have demonstrated that they will stomach only so much commercialization of what they consider their personal space. As MySpace evolved from an upstart new kid on the block where everyone let everything "hang out" to a part of the Rupert Murdoch media empire, people who’d had enough began looking for other places. This influenced the rise of Facebook.
Does Google Recognize the Name of Your Business?
People misspell their search engine queries all the time. That is why it can be incredibly helpful when Google steps and offers "did you mean suggestions."
Google actually offers a few different spell-check features in its search results. These come with the internal codenames: "Did you mean," "Chameleon" (mid-page suggestions), and "Spellmeleon," where a couple results are shown for the corrected query.
How Bad Times Are Good Times For Small Business
Bankruptcies are the highest they’ve been since 2001, a million people have lost their jobs, and small businesses got the stimulus package shaft. And that’s the good news.
It’s all good news, says Mark Deo, executive director of The Small Business Advisory Network and author of The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You!