With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure.
B2B Bullseye
The SES: Chicago conference rolls in through its second day and continues to be a real learning experience. Murdok publisher Rich Ord sat in on the “Targeting B2B” session and found a lot of useful information. The session centered on relationship building as the primary focus for B2B marketing.
Aim At The Bullseye And Your Online Home Business Will Prosper
Traffic is one thing, but targeted traffic is everything.
Aiming At The Home Based Business Bullseye
Traffic is one thing, but targeted traffic is everything.
Are Your Marketing Efforts Hitting The Bullseye, Or Missing The Target Entirely?
I have a friend who recently asked for help in marketing a booklet on how to varnish a boat.
Varnishing a boat is a difficult task that can be particularly frustrating for boat owners if it is not done properly. It is also a subject that would only be of interest to a small niche group of people.
How To Hit My Big Fat Bullseye
So, what IS a big, fat bullseye? Well, as an example, for the public relations professional, it means changing somebody’s behavior if s/he is to hit that big fat bullseye and earn a paycheck – everything else is a means to that end.