Tag: bullets

Maximize Site Visits With Bullets and Bolding

When people come to your site – they want to know immediately what is in it for them – how will they benefit? Use bulleting and bold text to tell them right away what they will find – will it help them afford that vacation they want? Will it stop their toilet from leaking and wasting water – thereby saving on the water bill? Will it give them confidence in having a beautiful acne-free face in time for prom?

Blend Bullets and Benefits to Boost Buyers

One of the greatest tools used by top copywriters is a little known secret that can multiply your response ratio. It’s the use of bullets within your marketing copy. Bullets are captivating, short and sweet, intriguing, and pleasing to the eye. But most important, they reinforce the offer, deliver straight-to-the-point benefits, and are clustered for greater impact.

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