Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.
Microsoft Building New Engine, World Shrugs
Rumors of a new effort by Microsoft to tap Silicon Valley’s bright young techies and build a better search engine have been met with a collective arching of the shoulders.
The Link-Building Battle: Directories Vs. Link Bait
Directories are under fire, and a debate has ensued concerning just how badly they’ve been hit. Yet despite an onslaught from social media sites and link bait, everyone seems to agree that directories still have some life in them.
Calacanis Building the Next Google?
Having recently read Jason Calacanis’ blog post about how to correctly place your lips on his butt, if you want him to link to you, I can’t help but think Valleywag’s speculation, that the former blogging mogul is building a search engine, is nothing but that.
Link Building Tips
Oh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:
Building Blocks Of The Social Web
In a brilliant post on nform.ca, information architect Gene Smith of the Atomiq.org blog outlined the 7 building blocks of social software. This pulls together the work of various people including Matt Webb and Stewart Butterfield and provides a framework that I think is valuable in thinking about social software.
Building an Online Marketing Company Requires Sales
This is the first of a ten part tutorial.
It occurs to me that my accomplishments (and other entereprenuers lack thereof) are often due to basic sales savvy that is greatly lacking in many online marketing companies: Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with a knowledge of how and why people make decisions to buy, or not to buy as the case may be. This is the first in a ten part series:
Building Trusted Links Not Hard
Link Building Blog expounds a good way of increasing ranking. It suggests that getting links from trusted sites like .edu and .gov sites will help in useful link building.
The first step is obviously to search for links
Although there an tons of educational and government sites, a lot don’t link out. The key to getting these links is to find sites that link to your competitors because they will probably be willing to link to you. You can do this by using Yahoo.
The Link Building Mindset – A Baker’s Dozen
We all know that one-way links from authority web sites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy – quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset – the principles that show link targets you mean business and that you’re worth linking to.
Email and Link Building
The difference between getting 5 links and 50 links for a story is often just a couple good mentions.