Tag: building

Google Gives Link Building The Silent Treatment

When the Google Analytics team provided a pretty narrow definition of search engine optimization, the SEO gurus pricked up their ears. While their objections may seem pedantic in a way, the point is duly noted that one important element was left out of said definition: link building. The focus of Laura Melahn and Jon Stona’s post was actually website optimization, a task distinctly different from SEO. In order to proceed, Melahn and Stona defined SEO this way:

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