Google seems to be offering beta testing of a new AdWords budgeting feature called "Timeframe," which allows users to choose between monthly and daily budgeting. Barry Schwartz at Search Engine Roundtable says the beta testing has been confirmed, and points to a WebmasterWorld thread that includes a response from an official Google representative:
The Importance of Budgeting
Until recently, I served the Music industry as a record promoter and media publicist. After having begun my own music career as a recording artist and successfully self-marketing my first recording, I realized that there must, literally, be tons of musicians who could utilize my skills. And, I was correct…there were.
Creating CRM-Based Budgeting And Forecasting Models
Budgeting-forecasting models are key diagnostic tools for management to decipher how changes in policies and decisions impact financial performance. Finance typically maintains these models, as their format is attuned to existing accounting systems and data. This natural fit makes it a well-established process that is used in all organizations that plan and evaluate performance via individual product/service categories.
In a CRM environment this process disintegrates. The assumptions and relationships on which conventional financial data sources and analytical methods are built become inadequate, because CRM requires a systems perspective instead of a component perspective.