The “All Thumbs” Approach to Testing AdWords Products
In continuation of our series of articles on improving your Google AdWords campaigns, we look at creating test campaigns.
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Tag: budget allocation
Smarter Marketing in a Slow Economy
More often than not, when times get tough marketing gets the bullet. In some cases where there has been an…
Top Execs + CRM = Success
C-level executives at some companies do more than nod their head in approval of a proposed CRM initiative--they get involved…
Reach or Frequency? … Which Adds More $$ to Your Bottom Line?
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800…
Which Ads Work and Which Ones Don’t
Someone (I really wish I could remember who) once said, "Half of all advertising money is wasted. The only problem…
How To Properly Use Ezine Advertising
Just for the sake of avoiding an argument, let's just say that ezine advertising is the best form of advertising…
