H.J. Heinz Company, of Heinz Ketchup fame, has agreed to buy Groupe Danone, which makes HP and Lea & Perrins sauces. The deal is for about $855 million in cash.
Top Brands On The Net
BBC News: “eBay is the top brand name on the net, according to calculations by net monitoring company Envisional.
Fortune Brands Reports First Quarter Results
Leading consumer brands company, Fortune Brands today reported record results for the first quarter of 2005.
Fortune Brands To Spin Off ACCO
Fortune Brands will spin off to shareholders its ACCO World Corporation office products unit.
IAC/InterActiveCorp Buys Cornerstone Brands
IAC/InterActiveCorp is acquiring Cornerstone Brands from a group of private investors, including principal shareholders Madison Dearborn Partners and JP Morgan Partners.
Support is Where Brands are Won and Lost
If brand loyalty is best measured by gut feeling then there are few better ways to test its strength than when a customer requires support, because that’s when feelings are high. Today, most organizations pretty much wash their hands of the customer after they’ve sold them the product. This is a shot-sighted strategy.
Al Ries on The Origin of Brands
On a participatory journalistic whim, I landed an e-mail interview with author, brand guru and PR proponent, Al Ries. Ries is a legendary marketing strategist and the best-selling author/co-author of 12 books on marketing including our favorite “The Fall of Advertising and the Rise of PR.” Most recently, he published “The Origin of Brands.”
Two High-ROI Methods for Increasing Your Brands Visibility on the Web
There was a time you could expect your brand’s site to appear in the top position for at least its own name on any search engine. But even that isn’t a guarantee anymore as competition for precious Top 5 positions becomes fiercer.
E-Mail Builds Brands
E-mail – today’s preferred business communication tool – provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let’s briefly examine how permission-based e-mail marketing positively affects:
Building Successful Brands On The Web
According to a global web-based survey by Interbrand, the Google brand had the most impact on people’s lives in 2002. Google beat established brands such as Coke and Apple. This illustrates how on the Web you build brands differently. It is less about how a brand looks than how it works.