When it comes to social media, about 33 percent of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish.
For the report, Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences purchasing decisions. Overall, 80 percent were members of at least one social network and 40 percent were active in two.
Do You Think Google Favors Big Brands?
As you may know, Google’s Matt Cutts regularly answers user questions in the form of YouTube videos at Google’s Webmaster Central channel. One recent question he took on goes:
As far as big brands go, why is it that they seem to do well irregardless of relevance, content or links when analyzing keyword placement in search engine result pages?
YouTube Launches New Way for Brands to Engage Audience
YouTube has just launched a new engagement product for YouTube Brand Channels called the YouTube Mosaic. What it does is present an image covering nearly the entire screen of a channel, and it is made up of colors and shapes from a bunch of individual videos.
"The idea is that users no longer just browse on a company’s channel, but they can also actively experience the brand in new and exciting ways, which could lead them to identify more strongly with it," Victoria Katsarou of YouTube Communications tells Murdok.
UK Report: Top 10 Brands Account For 45% Of Web Time
The ten most heavily used Web brands in the UK have it pretty good. Insanely good, as a matter of fact. A new report from Nielsen Online indicates that these ten brands (which were looked at along with 7,625 others) account for 45 percent of all UK Internet time.
Are Brands Really the Solution to the Internet “Cesspool?”
In 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."
What the Most Popular Brands on Twitter Are Doing Right
Digital brand management agency Electric Artists is tracking the most popular brands, celebrities, media outfits, and television networks based on category, handle, latest tweet, and number of followers. They also include short notes about how each is using Twitter.
The brand category is host to a pretty diverse group. The top ten based on number of followers consists of:
1. Zappos
2. Whole Foods
3. Jetblue
4. Starbucks
5. NBA
6. MTV
7. Southwest
8. Comcast
Hitwise Names UK’s Most Searched-For Brands
This article’s going to lead off with two admissions: yes, 2008 ended a while ago, and sure, the majority of Murdok readers don’t live in the UK. A list from Hitwise names the 10 most searched-for brands from that year and in that region, though, and since it’s quite new and rather interesting, we’re delving into it.
Google, Microsoft Called UK’s Top Business Brands
Some people are bound to find this list a little disappointing; UK companies didn’t rank either first or second among the UK’s top 500 business brands. Instead, for better or for worse, Google and Microsoft got those honors.
Google Wants To Accelerate Brands
Even though Google doesn’t want to be an advertising agency, the goals they have for their clients mimic what Madison Avenue tries to accomplish each day.
Brands are Conversations
Ok, it’s been a while since I’ve disagreed with CNET’s Elinor Mills–something that rarely happens, as she’s a fantastic journalist–but here goes.