One of the things that are important for you to do as you build your business is to “brand” yourself. One of the definitions of “brand” according to Merriam-Webster’s online dictionary is “to impress indelibly.”
Branding on the Web is like Mining for Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with “internet” or “web” or “digital!” You can’t have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!
Use Your E-mail As a Branding Tool
Even before you launch your website, you can (and should) begin to use your domain name. Why? Because it is the worlds cheapest advertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in your signature file.