The Make-Break Point: Your USP
Your USP (Universal Selling Proposition) will make or break your business. Let me put this differently. With a great USP,…
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Tag: branding
“Energy Marketing” – An Unusual New Way to Attract New Clients
"It doesn't matter what you say in an advertisement," Esther Hicks told me over dinner with her husband, Jerry, one…
Bill Haig Answers Logo Credibility Questions
Hello, I am Bill Haig, pioneer of credibility-based logos. Research has demonstrated that a credible logo will greatly enhance your…
Is Branding Dead?
That question raises ire in all but the most sanguine marketer. Branding dead? That's heresy-just the type of thing to…
What Is FAVICON
What is favicon (or the Icon in general)? It is the little thing you see on your Location bar (History/Address…
Well-Designed CD Business Cards Add Value
Businesses have a large amount of information to convey. CD Business cards are an effective means to expand the presentation…
Five Ways To Promote Your Unique Business Identity
Where's the Beef? These words became a national catch phrase in the mid 1980's and catapulted the Wendy's hamburger chain…
What is the purpose for your site?
I had a meeting with a client a few weeks ago and I shocked myself completely. The client requested that…
Corporate Identity: Is your Company Dressed for Success?
Designing an identity for your company is a lot like creating an image for a personality figure: you need to…
Being a Pro in the Service Business: Uniforms – Image & Perceptions
The time has come for all faded jeans to pass. For all torn tee shirts to seek the shortest path…
