You Can’t Direct the Wind but You Can Adjust the Sails
Today I would like to provide you with a new perspective and new insights to help you define effective marketing…
Part of the
network
network
Tag: brand strategy
Secrets of Building and Maintaining Marketing Momentum
Some people seem to steadily increase their income while others just make enough to pay the bills. What's the difference…
Al Ries on The Origin of Brands
On a participatory journalistic whim, I landed an e-mail interview with author, brand guru and PR proponent, Al Ries. Ries…
How to Build ‘Cool’ into Your Company
Take the time to study the companies that made Fortune magazine's new list of the Cool Companies for 2004. Each…
Do You Really Need PR?
The right kind of PR, that is, the kind that puts you in charge of the care and feeding of…
42 Killer Domain Secrets Exposed!
The Basic Stuff Every website needs a domain name. Example "WebBootCamp.com" is a domain name. Your domain is your website…
Live on the Scene at DMA
This is a time of enormous change in American advertising, says David Verklin, Chief Executive Officer, Carat North America.
Why Google is Such a Great Brand
Google has clarity and focus. Google knows that great brands serve a purpose. They are useful. Google genuinely believes in…
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on a highly effective - but often overlooked marketing tactic. How…
Working With A Creative Marketing Firm
With competitive shopping you simply request a few bids and go with the lowest price. Although the right person for…
