Do We Really Want CEO’s Blogging?
A letter to Business Week in response to the magazine's cover story on blogging asks...
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Tag: brand strategy
Blogs in the Communications Mix
Recently, I wrote that it was all about content, and that no matter how great the content is, unless it…
Build Your Business Through Brilliant Branding
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have…
Branding: It’s more than a logo
How clear is your image in the minds of your potential customers? How can you bring that image into focus?…
Connections Create Value From Content
"Show me the content!" asks Jol Cr in response to our announcement yesterday on the launch of Blogging Planet.
Pick A Niche and Own It
Had a one-day branding session with a client yesterday. Small company, lots of potential. They wisely selected a niche market…
Micro Persuasion Blog Name Becomes PR Brand
I am very pleased to announce that today I became an "intrapraneur." CooperKatz & Company, my employer, is launching a…
Fake Blogs Should Sponsor Real Blogs
My traffic logs tell me that fake blogs are top of mind in the review of SuperBowl marketing efforts. Our…
What Is Open Source Marketing?
The love affair between big brands and mass media is over. But where do marketeers go next?
Hilton Plans 50 Conrad Hotels by 2010
Hilton Hotels, Hilton International, and Conrad Hotels announced plans to have up to 50 Conrad Hotels by 2010.
