Writing Articles, Why? Marketing Articles, What For?
These are two very distinct questions that many just don't understand. Do you ask yourself; why should I write an…
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Tag: brand storytelling
PR and the Web: The Case for a Robust Online Newsroom
I recently had a very enlightening discussion with our corporate PR agent. The topic of our conversation was how we…
My Cat Knows More About Marketing Than You Do
Now, now, I'm not trying to be insulting. My cat probably knows more about marketing than I do, too.In fact,…
Take a Stand for Your Brand
Every successful brand has managed to communicate its company's core beliefs and attitudes-what the company stands for-to its target customers.
Increase Your Sales Through Emotional Connections
Emotional connections? Is this one of those cosmic vibration things? Am I asking you to flaunt your aura at people…
How Many Ways Can I Market Thee? Let Me Count the Ways
What does it take to be a good marketer?
Be The Brand!
Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney…
15 Minutes of Fame: Unconventional Marketing
Everyone has (within their lifetime) what Andy Warhol referred to as "fifteen minutes of fame", sometimes this fame comes by…
3 KILLER Joint Venture Marketing Strategies!
1) Donate A Percentage Of Your Profits To Charity
How Great Copywriting Sizzles For The Sale
Great copywriting really ticks me off. No, I mean it. In fact I think I already wrote an article about…
