Naming Names How to Name Your Business, Product or Service
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to…
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Tag: brand purpose
Take a Stand for Your Brand
Every successful brand has managed to communicate its company's core beliefs and attitudes-what the company stands for-to its target customers.
Inner Directed Marketing A New Way to Prosper in Tough Times
One day many years ago I asked a man how he got new business. He replied, "Angels hand out my…
