Look Before You Leap: A Price Increase Backfires
I just got off the phone with a company that provides me a service for which I pay $600 each…
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Tag: brand perception
The Golden Rule of Marketing
As a current small business owner and corporate marketing manager, I have seen marketing from both sides of the fence.…
A Winning Public Relations Game Plan
I have learned in my public relations work, especially from leaders in the field, that there are only three ways…
Marketing: A Battle Of Products Or A Battle Of Perceptions?
Marketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product…
Welcome the Complaining Customer
Nobody likes to deal with an unhappy, disgruntled, complaining customer. However, statistics suggest that when a customer complains, we ought…
The Power Of Subconscious Marketing
When you persuade your prospect's subconscious mind to do something, their conscious mind will usually follow. This is true even…
10 Ways To Ignite Your Product’s Overall Value!
1. Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced…
The Psychology of Color in Marketing Materials
Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the…
Announce It – Or Not!
Having an online business means that you need to find as many free or very affordable ways of advertising and…
What Are Your Non-“Front Line” People Saying to Your Customers?
Have you thought about how employees who aren't your usual "customer service providers" in your company affect your customers?
