Top Brands On The Net
BBC News: "eBay is the top brand name on the net, according to calculations by net monitoring company Envisional.
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Tag: brand perception
Do People Hate Oracle?
In an analysis in The Register, Philip Howard of Bloor Research discusses the database market and how vendors like ...
An Editor Spins Her Thoughts about Web Content
A glossy magazine placed an advertisement on its Web site, targeting the publication's upscale subscribers. The expensive ad emphasized how…
Will GM Blogs Respond to Bad News?
Will GM's blogs be tested by recent news of job cuts at the automaker? According to the Wall Street Journal,…
The Goal: Turn Microsoft Into A “We” Company
Fred, at A VC, says: "Microsoft is the poster child for a "they" company." If there's something that gets me…
Microsoft Office Marketing Is Stuck In The Prehistoric Era
Microsoft has launched a new offline/online campaign to encourage existing Office users to upgrade Office 2003. In the accompanying print…
What You Don’t Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics…
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences.
PR Becomes More Valuable With Blogging
The Economist.com asks: Does Robert Scoble, a celebrity blogger on Microsoft's payroll, herald the death of traditional public relations ...
Google No Longer Top Brand
After two years in the top spot, Google is now second in the annual Brandchannel.com reader survey.
