Blog Networks and Blog Ownership
I've been following on with interest and fascination at John Battelle's emerging FMPublishing project. John is attempting to build a…
Part of the
network
network
Tag: brand equity
Disaster Recovery: A Critical Business Issue
In today's environment, the effects of a long-term operations outage could have catastrophic consequences to an organization, making contingency planning…
Measuring & Managing Visitor / Customer Retention
You have probably heard or read references to the "portfolio" approach to managing customers and their value.
Network Marketing is a Relationship Business
Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of…
What is Not Measured is Not Managed: Tracking the Success of your Brand Investment
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage.…
The Big-Pay Off — Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility…
How Celebrities Build A Brand
Believe it or not, almost a decade ago a company called Salton, Inc. was creating a household product that would…
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your…
Brand Valuation: The Seven Components of Brand Strength
The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the…
Change Now, Change Later
Why do corporate image and Name Identities die a slow death?
