Word of Mouth Marketing Relies on Reputation Not Branding
Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it…
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Tag: brand credibility
In Defense of Thought Leadership
Trevor Cook and David Murray skewer the term "thought leadership" on their respective blogs. I agree with both of their…
Why Guerrilla Consultants Need Great Web Sites
In a world where anyone can access the archives of the Smithsonian Institute with a click of the mouse, potential…
How to Gain Credibility and Sales By Writing Online Articles
Writing is one of the most powerful secrets you will find for bringing in new business and gaining credibility among…
Harnessing the Power of Testimonials
Let's say you want to take your spouse out to a nice restaurant. You read the 'dining' column of your…
Bridging the Chasm from Lead to Loyal Customer : A Step by Step Guide for Developing Awareness, Building Credibility and Acquiri
Have you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of…
Get an Attitude!
One of the things that I see a lot of in on-line referral marketing is a certain lack of professionalism.…
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am…
Don’t Put Up With “Junk PR”
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.
Increase Sales by Building Credibility
The Internet has opened a whole New World of information and opportunity for all of us. However, it has also…
