Branding: It’s more than a logo
How clear is your image in the minds of your potential customers? How can you bring that image into focus?…
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Tag: brand consistency
Effective Web Sites Implement at least Basic Governance
What should be at least covered in Web governance?
Promoting Your Website
Standard marketing and public relations tactics such as organized word of mouth and branding techniques to increase website name exposure…
Be a Website Editor, Not Administrator
There are two roles in web content management that matter: editors and writers. Editors decide what should get published. Writers…
How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign…
Branding Your Business Part II
In Branding Your Business Part I, we began discussing how to most effectively brand your company. In Part II, we…
Building a Brand Online
Customers don't necessarily recognize the differences between channels, noted Travelocity CEO and President Michelle Peluso.
Is Your Website Ready for the Holidays?
If your website does not recognize special holidays and events, your site visitors and customers may get the impression that…
If There is a Magic Key to Marketing, THIS is it
We're all looking for a magic key to marketing, something that will finally take the frustration out of failed attempts,…
Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What…
