Marketing is a Long-term Investment
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay.
Part of the
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Tag: brand building
Blogging For Business – Great Reasons For Every Business To Start A Weblog
If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of…
Mind The Gap : Bringing You, Your Prospects and Your CFO Closer
As a marketer, don't you love it when someone in finance or operations (or even a neighbor) asks, "What is…
Benefits of Ebooks for Your Business
No matter what type of home-based business you operate, chances are ebooks are already or should be part of it.…
How to Build an Online Business Part 3
In Part 3 of this series, I would like to discuss online networking as a way of building your business.
If There is a Magic Key to Marketing, THIS is it
We're all looking for a magic key to marketing, something that will finally take the frustration out of failed attempts,…
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am…
How Celebrities Build A Brand
Believe it or not, almost a decade ago a company called Salton, Inc. was creating a household product that would…
No market? Find a new dream!
Griselda was getting increasingly frustrated with her new business. She had put together an expensive website. She diligently completed a…
Free advertising with articles in your hand
It doesn't take a lot to become a writer. Maybe, you would need to be able to write at least…
