If you are single and have not yet tried online dating, you will! According to the Pew Internet & American life Project’s Online Dating Survey , by 2006 the majority of actively dating Americans had tried to score online at least once. Highlights of the survey:
Marketing To Baby Boomers
Have you noticed how many retro ads you’re seeing lately? Going retro is no accident of course. Marketers are vying to grab a suddenly very important demographic: the Baby Boomer.
More Baby Boomers Embracing Web 2.0
Online activities primarily popular with younger people are now receiving the attention of baby boomers. Recent surveys of U.S. consumers found that 61 percent of baby boomer Internet users (age 44 to 61) had visited sites that offer streaming and downloadable video while 41 percent had visited social networks.
The Other Boomers Get A Social Network
If you didn’t know there was a Generation Jones, you’re not alone, and those of this generation are not alone either – a new social network called Boomj.com aims to connect them, ridding them of the more ominous moniker, "the lost generation."
Cranky Boomers Get A Search Engine
The arrival of Cranky.com comes with features its founder, Jeff Taylor of Monster.com fame, thinks will be well received by the 50 and over crowd.
The Quick And Easy Way Baby-Boomers Will Make You Rich
Quick cash, fast food, drive-thru, speedy service – call it what you like. When baby-boomers want it, you’d better provide it immediately. The message is the sooner the better!
If you can provide customers with a time saving option, they’ll pay for it.