An experienced public relations firm can be just what the doctor ordered when you’re trying to inject a positive message about a new product or service into the collective consciousness of the media. There are rare occasions, however, when PR professionals make the kind of mistakes that you just can’t help but laugh at.
Microsoft’s PR blunder
Microsoft has been doing a pretty good job over the last year or so rehabilitating its image as The Evil Empire.
Daimler Chryslers Blog Blunder?
DaimlerChrysler drove off the cliff today when they launched their new blog, “TheFireHouse.Biz.” This is to be their company engine for information and commentary aimed at the media. The Chrysler Group Media Blog is what they call it. The problem though, is that regular bloggers of any kind can’t get into it.