Tag: blogging

Bad News Blogging Can Be Good For Business

The truth is controlling everybody else’s message was never really an option, internally or externally. A company’s narrative always was and still is property of that company and can produce literature reinforcing that narrative; the whispers, the rumors, the melodrama belong to employees. And now they have blogs, Twitter, you name it, and the narrative developing internally is very often at odds with the overarching corporate vision. In the Great Transparency Panic of this new decade, the disparity has been viewed as a bad thing.

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