Tag: blogger

What Every Blogger Needs To Know About Their Target Audience

It doesn’t matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I used the word want and not the word need. There is a world of difference between wants and needs. For example you might need a means of getting from A to B and almost any vehicle would fulfil that need; but what you really want is a top of the range BMW!

Blogger Used to Spam Google

There are numerous, unscrupulous methods with which to spam search engines in an attempt to improve SERP ranking. Hidden text, doorway/cloaked pages, and keyword stuffing are just a few of processes tried by those not wanting to use approved (tolerated?) SEO techniques. With the proliferation of blogging as a form of web publishing, there appears to be another method that spammers are willing to use in an effort to trick search engines into yielding higher rankings.

Blogging for Dollars: Giving Rise to the Professional Blogger

Towards the end of June, I was invited to a conference at the Banff New Media Institute, located in the midst of the Canadian Rockies in the province of Alberta. The title of the conference was “Producing New Media: Money and Law,” and we explored and discussed funding models and legal issues for various new media projects, including Weblogs. During that weekend, I came to a realization that I’ve been mulling over ever since: a lack of money is hindering the growth and potential of blogging. Free–or personal–blogging can only take us so far.

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