The search results traditionally provided by Google Maps might best be described as "straightforward." They were fine so long as users already had a good idea of what they were looking for; they were rather less useful for browsing. But the blending of user-generated content into the results should change all that.
SMX West: Local Search Blends At Home
Local search figures prominently in predictions for the future success of online ads. Businesses should start now at gaining good placement for local searches.