The SEO industry has only seen one constant — change. The well known proverb, "change is the only constant" should be stenciled somewhere near all our desks. Sometimes the change is wanted, and sometimes not.
A specific aspect of SEO that has seen a lot of change is blended search. Jill Kocher of Practical-eCommerce wrote about her concern regarding blended search and e-commerce…
Dr. Larry Cornett on Universal & Blended Search
One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo’s future in this area.
Blended Searches Favored Over Vertical Searches
Users prefer to click on specialized content, including news, images and video when it appears in blended search results, according to a study sponsored by iProspect and conducted by JupiterResearch.Google, Yahoo and MSN started offering blended search results for some user’s searches in the past year. Before last year, users found specialized content through targeted vertical searches.
Blended or Universal Search?
Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.
ZVents Announces Blended Results
Zvents announced their launch of a new, blended search results page for local content. Now, when you do searches on their site, they’ll bring back results for various businesses, events, performances, movies, store sales and more in your local area. Here’s a screengrab of the newly-blended results page:
SES – Universal & Blended Search
I was running around the convention center the whole day today, making sure the magazines where in the bins and that the booth was set up so, regrettably, I was only able to make it to one session.
The session was dedicated to universal and blended search, a topic of interested to many marketers these days. The big takeaway for me from this session was that universal search is still in flux and even the leading industry experts don’t have all the answers.