The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites.
The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages.
A total of 37 OPA member companies are making the units available, up from the 24 originally announced.
April Fools Virus Bigger Than March Madness
March Madness has been a very buzz-worthy topic over the last month or so, but as the NCAA tournament has gotten closer to its end, the buzz has faded consistently. A different topic has generated buzz however, and that is the Conficker computer virus that is supposed to hit the Internet on April 1st. According to Wikipedia:
Twitter Bigger Than Newspapers in the UK
Data from Hitwise shows that Twitter is getting more traffic than most newspaper sites in the UK. Twitter is the 54th most visited site there.
Twitter has overtaken sites like the Guardian, Times, Sun, Telegraph, and even Google News UK. Daily Mail is the only main newspaper home page that received more traffic than Twitter in the UK.
Study: Online Bullies Bigger Threat Than Predators
Sometimes we get so caught up with hunting down a remote few monsters, we forget about the gangs of gremlins lurking next door. A controversial new study from the Internet Safety Technical Task Force suggests minors face greater dangers from their peers than from predators.
StumbleUpon May Become Bigger Player
StumbleUpon announced today that it will be rolling out a new design to make the service more accessible to new users. The biggest drawback has always been the fact that users had to install a toolbar to use the service, but with this new design, the need to do so has been eliminated.
Amazon Looks for Bigger Piece of Online Video Pie
Online video competition has just gotten a little more heated. Amazon Video On Demand is making over 40,000 movie and television show titles available for streaming. Before, customers could only download titles and watch them on a PC via Amazon’s Unbox or on their TiVo box. Now you can do that or stream the titles to watch them instantly.
The Internet Radio Problem Bigger Than Pandora
The other day I posted an article about Pandora’s probably upcoming demise as a result of a royalty rate hike put in place by SoundExchange, which represents record labels and the artists signed to them. If popular opinion around the ‘net is any indication, the issue is a lot larger than Pandora shutting down. An Industry in Peril
Facebook A Bigger Thief Than Scoble
Even though Robert Scoble has been readmitted to the walled garden of Facebook and forgiven for his scraping, Facebook commits the same offense against other sites.
Yahoo And Reuters Want Bigger Picture
If you have a digital camera or a camera phone you can be a photojournalist. That’s at least what Reuters and Yahoo are thinking. The two have created a project to bring newsworthy photos or videos to their sites.
Is Bigger Always Better?
Should your company upgrade to grande? The monetary value of larger flat screen monitors is well worth the return in employee productivity, as proven in a recent study conducted by Apple Computers.