Social networking is here to stay, but a new M:Metrics study proves that mobile social networking is far from mainstream; in America, which leads the world in this respect, only around 3.5 percent of mobile users bother to access social networks with their cell phones.
Relationships Between Clients and Agencies
I read in the WSJ a couple days ago that agency/client relationships are becoming harder to sustain… not surprising as marketers are under increasing pressure to drive results. In the good old days, clients were happy with increases on brand awareness and preference metrics. But given that the average tenure of CMOs at top-branded companies is only 23 months, there’s an intense pressure to demonstrate results – fast – and often at the expense of the brand and its customers.
RIAA Caught Between Rock and a Hard Place
The Recording Industry Association of America (RIAA) has been involved in a notorious legal dispute with Patti Santangelo for the past two years. In a decision handed down from the presiding judge in the case today, the RIAA was dealt a severe blow that could have far-reaching implications.
A Balance Between HR and Risk Management?
Human Resources Directors are often charged with hiring employees, ensuring that the employee is properly trained, and delivering the bad news when the employee is not working out.
The Balance Between Short and Long copy
While you may have read about creating quality information for your websites and how to write it, you may also be interested in know how much to write about your products, services, sales copy, etc.
The Link Between Your ISP and Web Success
As a Web business owner, you probably realize the importance of your site’s design and presentation. Your Internet business will not flourish all by itself. It takes hard work and dedication to build a great website.
Between Popular and Personal there is Social
Every time I see Gabe Rivera of TechMeme, I ask for the same thing — MeMeme. Give me TechMeme where the core index is based on who I read, about 150 people at any given time, to show me what my friends are interested in.
Friendster Caught Between a Rock and a Facebook
The game is over, and Friendster lost.
Web Site Analytics: Read Between The Lines
Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided by your favorite web statistics software are invaluable.
The Real Symbiosis Between PR and Journalism
It is a self-regarding conceit of journalism that we are the dogs for whom public relations furnishes the lamp posts, says John Lloyd writing in the Financial Times.