If want to make Google richer without making any money yourself, then stop reading. You don’t need to worry about conversion rates or landing pages. But if you want to grow your own revenue using search engine marketing, then you must pay attention to converting your clicks into leads.
Microsoft’s Switchboard Better than Google’s
Have you ever tried to call someone at Microsoft or Google? I have. I’ve even memorized Microsoft’s number but won’t give it here cause I’d hate for Jeff Sandquist to get a ton of crank calls. Anyway, both Microsoft and Google have switchboard numbers.
Yahoo Wants You To Be Better
Yahoo has launched a new ad campaign called "Be a Better" designed to help people be better at whatever their interest maybe.
Is the Phone or Email Better for Interviews?
Another flash fire seems to have flared up in the blogosphere over interviews with reporters: Jason Calacanis says he won’t do an interview with Wired unless they can do it by email, and says this is ironic (in an Alanis Morrisette kind of way, I’m assuming). Dave Winer says he likes to do interviews via his blog because it’s too easy to be misquoted.
Better Business Leads From Search
My new article "Four Steps to Better Business Leads From Search" is now available as part of Search Engine Land’s Strictly Business column, which covers topics related to B2B search marketing.
Could This Scandal Change us for the Better?
I wanted to add a non-personal comment about the impassioned scandal rocking our community, the best way I could think of to improve the silence.
This is a real test of the blogosphere. Our culture and openness. We don’t know all the facts, but there is enough to be disgusted. We do know that part of this involves real core and dedicated bloggers. We do know that this involves trolls, there will always be trolls, and we all have them. We do know that some speech is illegal for a reason, and sociopaths run against society, but there are slippery slopes in all directions from the hill we think we have climbed.
Is More Text on a Single Page Better For SEO?
Dear Kalena…
Having just bribed you with a coffee, I have a question which might be interesting to other readers. Say a web site has 500 words of text. Would the site have a higher Google PageRank if all the text was on one page (using scroll bars) as opposed to spreading over 5 pages?
For example the home page of the Oz site (http://www.lowercall.com.au/index.html) is currently spread over 4 web pages. The latter pages do not have any PageRank whereas the first page does. Is there any reason why we should not put all the text on one page and use a scroll bar?
Citizendium Hopes to Build a Better Wikipedia
One of the biggest criticisms of Wikipedia – apart from the addition of nofollow links – is that anyone can add, delete or modify an entry anonymously. This often causes major headaches – vandalized entries or spam links – and is the Achilles heel of the world’s most popular online encyclopedia.
Microsoft Researches Better Than Google
First, a little one-minute note from my editor. I’m giving Marc Canter what he wants. More, shorter, pieces.
Dedicated IPs Better Than Shared IPs
IPs can be shared as well as dedicated. A shared IP address implies that there are a host of other web sites that are using the same IPs address on the same server. However, a dedicated IP implies that that there is only one site with the same IP address on a server. So which one is better for SEO?