You’ve worked so hard getting that much elusive traffic to your site. You’ve taken out a few ezine ads that have returned a good number of clickthroughs, you’re getting some traffic from the major search engines, and still you wonder why your cash register isn’t jumping. You know you’ve got a good product or service. What’s the problem?
Long Copy Works Better – Or Is It Short Copy?
Ahhh! The never-ending battle. I’m sure you’ve heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, “Long copy sells better!” Proponents of this copywriting method say customers need to be “lead” or “teased” into reading the next paragraph and the next. Finally, when you have them drooling, you reveal the punch line.
How To Build a Better Website
Building a better web site begins by giving due respect to an under-recognized commodity:
How To Get Better Results From Non-Targeted Hits
There are two types of visitors that come to your web site, targeted and non-targeted.
Both can lead to sales, however they should NOT be treated the same.
How To Write Better Ads That Pull More Response
You’ve got approximately 0.5 seconds to get someone’s attention with a classified ad.
That’s not much time.
How to Select Better Sales People
If you’re looking for good salespeople, and particularly if you’re trying to qualify candidates by phone, there’s an emotional intelligence protocol you can use to better qualify them and save yourself time and money.
How Can I Get Better Intuition?
“Intuition is vital to the empowered employee,” says Garrett Boone, CEO of the Container Store, “but intuition certainly doesn’t come to the unprepared mind. The more knowledgeable you are, the better informed you are, the better prepared you are to use your intuition.”
How To Better Handle Your Mail
Letters, magazines, bills, flyers, what to do with them all. There should be only two responses to every piece of mail or e-mail, do something with it, or toss it!
Reminders For Running A Better Business
The following tips are from an article we contributed to Compute magazine. These are ideas that we all should know, but many times forget. It constantly amazes us how quickly a basic tenent of business can be shoved by the wayside in the heat of daily transactions.
Building a Better Sidebar
When I first heard about .NET’s user controls I thought, “What’s this? A proprietary format for include files?” I argued with a colleague about this newest offering from Microsoft, dismissing user controls as some sort of hype from Redmond.