Tag: benefit

Can Your Business Benefit By Letting Users Hide Ads?

Contrary to what advertisers might like to believe, not everyone wants to see their ads. This is why televsion advertisers don’t like TiVo. Advertising is how a lot of online businesses make their bread and butter though, and without ads, they simply could not generate enough revenue to stay alive. At least one online business believes that allowing users to turn off ads might actually be in its best interest.

The Secret Benefit Of Accessibility Part 1: Increased Usability

Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%.

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