Google’s new benchmarking section is live now in Google Analytics. If you opted in to the servive, you will find it in your site stats navigation at Visitors -> Benchmarking. You will then see a number of charts from sites of comparable traffic, so that you can find out if e.g. your visitors stay longer […]
Google Analytics Unveils Benchmarking Service
A new Google Analytics feature may take a few weeks to get rolling. Once it catches on, though, the benchmarking service should give users the ability to compare their properties to other sites within an industry.
Benchmarking, Web Analytics and Functionalism
I had a comment/question yesterday that I thought raised an essential question about Functionalism, web analytics and how to think about them.
Using Benchmarking Metrics to Uncover Best Practices
For companies, embracing change means seeking out and adopting best practices. Benchmarking–the research and analysis of quantitative, empirical data–is a way to isolate weaknesses and strengths and to make connections between best practices and performances. Once these connections have been made, determining which practices are appropriate for an organization to adopt becomes a competitive imperative.