I suspected that either MeasureMap was a wasted acquisition, or they were being tasked with fixing the overcomplicated and user-unfriendly interface that Google Analytics bore. As recently as yesterday, I asked “What happened to MeasureMap”? Well, turns out that yesterday’s redesign of Google Analytics, while something most people haven’t seen yet, is a success, was done by those same MeasureMap guys. Why am I not suprised?
Microsoft Running Behind?
As we reported last week, Google, Yahoo! and MSN have come together to follow an uniform Sitemaps protocol.
A Peek Behind The Curtain Reveals Wizardry
As a PR person, I’ve been backstage a lot. It’s our job to make sure that others look good in the limelight.
Hiding Behind the Facade
Anonymity makes a lot of things easier. Personal attacks and inaccurate representations, for example, don’t present much of an issue if nobody really knows who you are when you invoke them.
AOL Emerges From Behind The Curtain
Not to be confused with “taking our head out of the sand,” AOL has launched a new nationwide online and offline ad campaign portraying the web portal as “emerging from behind the curtain,” signifying AOL.com is now open to everyone.
Ask Jeeves Not to be Left Behind in Pay Per Click Race
Pay per click advertising is big business online. The two biggest players are Google Adwords and Yahoo’s Search Marketing (formerly known as Overture, and before that Goto.com).
Microsoft Gets Exchange Behind Windows Mobile Push
As announced at Tech Ed in Orlando, Windows Mobile 5.0 will have built-in support for e-mail push technology, as delivered by Exchange Server 2003 SP2.
Behind Become.com’s Second Round Of Funding
I’m sure most of you have heard Become has secured their second round of VC funding worth $7.2 million.
Newspaper Editor Starts a Behind-the-Scenes Blog
The front page of the business section of my hometown paper, The Contra Costa Times, bore this headline this morning…