Tag: behind

MeasureMap Behind Google Analytics Redesign

I suspected that either MeasureMap was a wasted acquisition, or they were being tasked with fixing the overcomplicated and user-unfriendly interface that Google Analytics bore. As recently as yesterday, I asked “What happened to MeasureMap”? Well, turns out that yesterday’s redesign of Google Analytics, while something most people haven’t seen yet, is a success, was done by those same MeasureMap guys. Why am I not suprised?

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