Behaviorally targeted ads outperform contextual ads by as much as 22 percent in some categories; according to a new study from Revenue Science conducted by JupiterResearch.
Kanoodle Partners With 24/7 Real Media To Provide Behaviorally Targeted Links
Kanoodle Inc., a provider of sponsored links for SERPs and content pages has announced a partnership with 24/7 Real Media to provide behaviorally targeted sponsored links. The partnership will make use of Kanoodle’s BehaviorTarget network and is expected to launch by the end of the 2nd quarter, 2004.